Sisters Cynthia and Jennifer Huie first conceived of Seedstore in the winter of 2009. They opened their carefully curated shop in San Francisco’s Inner Richmond neighborhood in August 2010 and have been hard at it ever since. We caught up with them to hear what's going on in their shop and their city.
Neighborhood: Inner Richmond
Tell us the Seedstore story:
We had both been working in fashion and retail and were ready to finally take the leap of pursuing our dreams of owning our own shop. We wanted to open a men's and women's store that brought people together through the stories and history of the designers and pieces. We started with the hope of creating community, and through the past four years we're proud to be an active part of our neighborhood and a welcoming place for people to connect.
What are the must-visit spots in your hood?
Our neighborhood is the spot in the city for amazing food: Burma Superstar, Chapeau, all the dim sum places, Chili House, B-Star... you could easily eat your way up and down Clement Street. In terms of shopping, Foggy Notion, Park Life, and Green Apple Books are all destinations worthy of many, many visits.
What’s the best thing about doing business in Inner Richmond?
Our neighborhood is in the middle of it all. We are fortunate to be surrounded by some of the most picturesque landmarks in the city: Golden Gate Park, Golden Gate Bridge, the beaches, the Presidio… the list really goes on. And I think our style reflects that urban outdoor aesthetic.
What’s your favorite Bridge & Burn piece?
We love all your pieces! Bridge & Burn fits into our shop perfectly. But if we had to choose just one, we love the Straat women's jacket in khaki
. We both wear ours year round.
Check out their rad space: