Stockist Profile: Idun, St. Paul

We can't get enough of Dahlia Brue's women's boutique, Idun, located in St. Paul, Minnesota in the up-and-coming retail district of Cathedral Hill. We've actually been long time fans of Dahlia's aesthetic. Before Idun was born, Dahlia styled a photoshoot with Kate Arends of Wit & Delight featuring our Fall 2012 Erie coat. It was an honor for Bridge & Burn to be a featured brand when Idun opened it’s doors in 2014. Dahlia has truly mastered the art of "less is more" in her space; where she and visitors can comfortably explore and express their personal style. The stunning museum-like interior and meaningful curations make it a must-see if you visit the Twin Cities. 

Read along as Dahlia takes us through a little slice of what life is like in her neighborhood.

Tell us Idun’s backstory: 

Idun was born from a love for interesting designers and the beautiful pieces they made. I wanted to support them and bring their work to the Twin Cities. I wanted to create a place where women could feel/try on the clothing and leave feeling confident about themselves. Expressing who they are through what they wear.

What tunes are on regular rotation in your shop? 

“Say That” by Toro Y Moi, “Easy” by Son Lux, “A Dancing Shell” by Wild Nothing, “Everything is Embarrassing” by Sky Ferreira, “Genesis” by Grimes, “Chamakay” by Blood Orange, “Lovers in the Parking Lot” by Solange, “Fembot” by Robyn, and “Pendulum” by FKA Twigs.

What’s the best thing about doing business in your hood? 

Cathedral Hill in St. Paul is so focused on small businesses. People are unbelievably supportive and encouraging. We all want to see our neighbor succeed, so we do everything we can to see that happen. It's a really historic neighborhood with a lot of energy-Idun is lucky to be a part of such a great community!

What are a couple other must-visit spots in your hood? 

  • BlackBlue. A truly amazing men's apparel store. They have edited a quality and progressive collection. 
  • Nina's Coffee Cafe. Great coffee. The cornerstone of our neighborhood.
  • The Happy Gnome. Unreal craft beer selection and dry rub wings.
  • Solo Vino. A beautiful wine shop. Interesting variety and great service.

What’s your fave Bridge & Burn piece (and why)? 

The Warbler Jacket. The cut is great and the quality is even better.

Describe your ideal St Paul weekend:

Coffee and breakfast from Golden's Deli at the St. Paul Farmer's Market. Taking your kids/dogs on a walk along the river. Shopping in Cathedral Hill. Having dinner at Tanpopo Noodle Shop in Lowertown, St. Paul and seeing show at the Turf Club after with friends. Food, music and the great outdoors! 

Photo of Dahlia Brue by 2nd Truth Photography. Stop photos by Matt Blum Photography.

See what's going on at Idun by following them on Instagram, Facebook, & Twitter.
And don't forget to visit Idun at 495 Selby Ave, St. Paul, MN.